Bassich & Associates is now
Actel Advisory Group
A management consulting firm should listen carefully, ask smart questions, and take a rigorous approach to discover the information clients really need. Not sugar-coated, not broad brush, not what you already know or can’t use. Rather, the consulting firm should provide insightful facts, thorough analysis, and rock-solid advice.
At Actel, our research methods, proprietary sources, and professional passion drive a truly unique, robust service. We dig deep – and then even deeper — to uncover precise, timely facts and then offer pragmatic guidance to help you make more confident business decisions.
Our company was founded in 1989 as “Bassich & Associates.” Over the next three decades, we perfected the art of primary research and strategic partnerships. In 2021, we rebranded as “Actel” to more clearly express our mission and mantra – “actionable intelligence.”
Today and going forward, Actel Advisory Group continues to add value and have impact by informing, supporting and advising our clients on achieving ideal outcomes.
We maximize outcomes
Actel provides prime data, sourced directly from senior decision makers and influencers. We tap relationships other consulting firms covet but find impossible to access. Our industry expertise is second to none.
Collaborative in approach, Actel’s perceptive practices go further and deeper to extract fresh information for clients to minimize their risk and maximize their outcomes.
Voice of Customer
Create stronger offerings and increase customer loyalty through market insights.
Define market sizing, segmentation, analysis and growth potential with projectable information.
Compare business success across the industry.
Get a custom growth strategy and business development strategy charting the path to profitable expansion.
Supply Chain Analysis
Evaluate each stage in product and service development and delivery.
Custom Market Insight Reports
Obtain in-depth analysis of shifting market dynamics and improve product development and customer support.
Meet our Team
Founded as Bassich & Associates in 1989, Actel’s senior team exemplifies a rare mix of management knowledge, street smarts, and a burning desire to uncover answers that empower and transform businesses. We’re pragmatic, accessible and committed to delivering results.
President and Founder
Doug founded Bassich & Associates in 1989 and maintains an active role in the company managing engagements and client relationships, while also producing studies. He contributes a rich 40 years of market due diligence experience in numerous industries including aerospace and defense, food and beverage, consumer products, building products, energy products and services, power generation, value-added distribution, healthcare, scientific instrumentation and equipment, automotive, heavy-duty truck, ag-construction and mining equipment, IT and software, niche manufacturing, and general industrial products and services.
Doug has undergraduate degrees in Economics and Business from the University of Maryland.
Pat leads Actel’s engagement management, new client sales, and day-to-day firm management. He has 13 years of market due diligence experience across a wide array of industries including aerospace and defense, consumer products, healthcare products and services, food and foodservice, niche manufacturing, energy products and services, industrial products and services, and others.
Previously, Pat was an Associate at Houlihan Lokey, where he provided transaction-advisory services in the consumer, food, and retail industries. During his tenure there, he advised clients in the branded household products, consumer and professional electronics, personal care products, restaurants, and furniture industries.
He holds undergraduate degrees in English and Political Science from the George Washington University and an M.B.A. from the University of Texas at Austin.
Chris is responsible for engagement management, production, and new client sales. He has nine years of market due diligence experience in aerospace and defense, consumer products, healthcare products and services, food and foodservice, niche manufacturing, energy products and services, industrial products and services, and other industries.
Previously, Chris was the Director of Policy Research and Public Affairs at the National Council of Nonprofits, where he led an investigation into government policies adversely impacting the nation’s small and midsized 501(c)(3) organizations. His research findings have been cited in The New York Times and other national media. Before that, Chris spent 10 years working as a reporter for The Wall Street Journal, covering economics, personal finance, transportation, information technology, consumer protection, and other political and regulatory beats for the Journal’s Washington bureau.
He has undergraduate degrees in American Government and English from the University of Virginia.
Holden is responsible for client relationship management, engagement management and study production. Previously, he worked for a hospitality start-up as a project manager on growth and operations teams. Prior to that, he worked in digital marketing at a high-growth, e-commerce apparel company.
Holden has an undergraduate degree in Anthropology & Geography with a minor in Business from Texas Christian University and a Master of Science in Digital Anthropology from University College London.
Tyler is responsible for engagement management and study production. Previously, he was a Senior Research Associate at Gerson Lehrman Group (GLG), a leading B2B platform for professional learning and insight. He has prior consulting experience at DCDB Group, a full-range provider of consultancy services related to international business transactions and executions serving clients in the US, Europe and Latin America.
He holds undergraduate degrees in Economics and International Business with a minor in Portuguese from the University of North Carolina, Charlotte.
Jack is responsible for study production. Previously, he served as a political consultant, public policy advisor, and strategist for numerous government and political entities at the federal, state, and local levels. Jack’s expertise includes using primary-source research to develop and execute winning data-driven strategies.
He has an undergraduate degree in Business Administration from the State University of New York, College at Brockport, School of Business and Management.
Dorian is primarily responsible for study production. Previously, he served as Head of Strategy & Marketing for Meltek, Inc., a clean-energy technology startup. Dorian has prior consulting experience with Vision Consulting, serving local businesses pro bono in the Rochester, NY area.
Dorian graduated with his STEM-designated MBA from the Simon Business School, University of Rochester. Prior to pursuing his MBA, Dorian worked on multimillion-dollar tobacco cessation research studies at Penn State and the University of Pennsylvania. He holds an undergraduate degree in Psychology and Neuroscience from Penn State University.
Doug is primarily responsible for study production at Actel. Prior to Actel, Doug served on the Enterprise Risk and Strategy team at Five Star Bank (Financial Institutions, Inc.) focusing on institutional performance, risk management, and enterprise strategy.
He holds undergraduate degrees in Finance and Marketing from Le Moyne College and a STEM-designated M.B.A. from the Simon Business School, University of Rochester.
Nicole is responsible for study production at Actel. She has prior M&A and management consulting experience across a wide range of industries including technology products and services, manufacturing, and consumer products.
Prior to Actel, Nicole served on a Corporate Development team for a private equity-backed pet aftercare company. She was responsible for identifying acquisition opportunities, and managing the buy-side pipeline.
She holds a Bachelor of Fine Arts, Graphic Design, from Rochester Institute of Technology (RIT), and an M.B.A from RIT.
Director of Operations
Director of Operations
Megan is responsible for Actel’s back office functions and day to day operations including CRM management, recruitment strategy, and project management. Prior to Actel, she served as a business process analyst in the health insurance industry where she specialized in process improvement, project management, and change management initiatives.
She holds an undergraduate degree in Business Administration concentrating in Finance and minoring in Mathematics from the University at Buffalo. She is currently an MBA candidate at Saunders College of Business at Rochester Institute of Technology.
Teresa F. Smith
Teresa F. Smith
Teresa oversees and manages Actel’s general office and accounting functions including accounts payable, accounts receivable, general ledger, taxes and human resources. Prior to working as a consultant, she served as the Director of General Accounting for Suburban Hospital, Inc., in Bethesda, Maryland, administering all functions of the general accounting department while training, managing, and supervising all accounting staff. Teresa began her accounting career as an Auditor for Deloitte, where she planned and executed audit procedures and prepared financial statements and related footnote disclosures.
Teresa has an undergraduate degree from the University of Maryland. She holds an active CPA license and is a member of the American Institute of Certified Public Accountants (AICPA) and the Maryland Association of CPAs (MACPA).
Industries We Serve
Actel’s focus spans Fortune 100 corporations, privately held companies, institutional investors, and publicly-traded entities in North America and Europe. Our clients are successful, demanding executives who never settle for second best. They rely on and confidently reengage Actel, project after project, year after year, for actionable intelligence.
Aerospace and Defense
Food and Beverage
Healthcare Products and Services
Outdoor and Recreation
Value-Added Distribution and Logistics
“Actel grasps the essence of what we need and gives us senior-level attention in sourcing hard-to-find information. They provide a comprehensive review, and unlike some of their competitors, never provide information that’s prepackaged or canned. Actel refines their focus based upon real-time findings.”
“We’ve worked with Actel for nearly two decades and view them as a core partner. Our firm and our portfolio companies benefit from the highly actionable added-value of primary market due diligence. Whether understanding our core markets or identifying organic and inorganic growth opportunities, Actel consistently delivers in an intelligent, personable way. They are high IQ and low ego.”
“Actel is our go-to for actionable insights. They deliver info we need but otherwise could never find. They offer quality and speed that never disappoint us, our portfolio companies or investors. Savvy advice that helps us make better decisions. Smart, flexible and candid. Why would we go anywhere else?”
Join our team
Our team is driven to develop relationships by exploring, and learning. Do you have a penchant for seeking evidence and clues to help guide major business decisions?
Our clients need every piece of intel we can provide to move forward. Do you have the ability to look in the research rearview mirror and provide solid direction?
Our clients count on us for immediate, accurate, and resourceful information for their strategic decisions. You’ll make your mark at Actel if you’re self-motivated, driven, personable, and have entrepreneurial spirit.
BE PART OF OUR GROWING TEAM
Come work with us! We are always looking for great talent to join our team.Apply Now